"The Good Jobs Strategy" is a new book by MIT Sloan School of Management associate professor Zeynep Ton.

Credit: zeynepton.com

"The Good Jobs Strategy": Can Companies Invest In Workers For Bigger Profits?

January 27, 2014

If you’re one of the millions of Americans who work in low-end retail, you already know most of the jobs in that sector offer minimal benefits, the schedules are unforgiving, and making ends meet is a struggle.  But it doesn’t have to be that way. 

That’s the central argument in the new book “The Good Jobs Strategy,” which makes the case that retailers would actually boost their bottom line if they paid higher wages.


  • Zeynep Ton is an associate professor at MIT's Sloan School of Management and the author of "The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs & Boost Profits."

WGBH News is supported by:
Back to top