CVS Quits Smoking: Is It More Than A Marketing Ploy?

February 5, 2014

You’ve probably already heard that pharmacy chain CVS is quitting smoking. The Rhode Island-based company announced plans to stop carrying tobacco products later this year. It’s a move that’s getting a lot of praise, even though it really isn’t a new idea.  

CVS is trying to sell the move as an ethical one, but not everyone is buying it.  


  • Jon Michaeli is senior vice president of marketing for WorldOne, which operates Sermo, an online community for physicians.

  • Scott Madden is a senior partner at Connelly Partners and an expert in brand messaging.

WGBH News is supported by:
Back to top